visual images designed to educate, communicate, and sell.

Manufacturing Day

Five Ways To Increase The ‘Wow Factor’ Of Your Business With Industrial Photography

If you haven’t learned yet, I am an industrial photographer working in a town called Lewis Center. This area sits right outside the capital city of Ohio, Columbus. I never go a day without hearing the tracks of the railroad rumble and I will always be mesmerized by the endless surrounding rows of corn fields.

Here’s a quick glimpse at these scenes!

CornFIELD

Train

It’s a solid location for any industrial photographer to stake out a studio. Cleveland, the industrial hub and nationwide ranking city is on one end and Akron, the rubber capital of the country sits right below.  I am about three hours from the primary industrial cities such as Indianapolis, Detroit, Pittsburgh and Cincinnati.

There’s a lot to get my hands (lens) on in this area and no matter what working conditions I find myself shooting in, I strive to produce powerful visual images designed to educated, communicate and sell.

But just where do my pictures go? What are they used for? Who and what do I take pictures of? The list of questions goes on and on so let’s reveal some answers.

Hard Work, Hard Work, Read All About It

Pictures that reflect the environment and hard work of employees in action are just a part of industrial photography. I also capture images of groups and teams for companies to show their appreciation for a work in progress or a job well done. These pictures will be published in news articles and company brochures and come in the form of group shots.

HardWork

A point and shoot camera can rarely capture the appreciation and glamour surrounding such teams. Certain lighting techniques, props and themes are what separates the photos I take from those captured with smartphones or point and shoot cameras. The picture used to show the pride of a team are just as important as the pride itself.

Shine A Light On Me

You have a new product that you are bringing to the market soon and your company needs pictures for brochures, catalogues, websites and marketing materials. This is when I take your product to my studio and execute lighting techniques to capture every angle possible.

ShineALightOnMe

Product photography can be captured outside of the studio and inside the environment it’s used.

Progress Shots on Facility Projects

There’s something special about watching home videos. We see ourselves at a certain point in time looking and acting differently and we can reflect on our past times. These videos essentially capture the progress of our lives. In the manufacturing industry, it’s no different but the focus transfers to machinery, facilities and gigantic industrial plants.

ProgressWelder-I-Beam

These images become great reminders to reflect on the past and serve to show appreciation for your company. The reason top notch photography provides the best outcome in these situations is because people want to see the best part of what happened and it takes a special eye to document these events.

Catch My Attention!

Professional photographers aim to portray the most real life aspects of your business. Rather than choosing a picture of a model that is striking a pose that’s been done a thousand times, I will understand your vision and bring the uniqueness of your company to life.

Catch-My-Attention

Stock photography does not reveal professionalism of a company in todays visual driven media world. Anyone can bust out an iphone and snap a picture of their new machine and products but there is a higher demand on quality images in order to break out from the crowd and be noticed.

This is the most common type of work I do and I enjoy it most. These pictures go in marketing materials, product catalogs and business websites. Therefore, they will have the highest viewership among my published work.

Professional Portraits

These pictures can either be taken in my studio or on the location at your companies facility. It depends on the medium where you will be publishing your portraits but I am flexible enough to travel on site or work from the comfort of my studio.

 

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Manufacturing Day 2013: Behind The Scenes & Inside The Machines

An ‘Infographic Interview’ with Industrial Manufacturers

Well that was fast! The annual Manufacturing Day came, saw and conquered its’ objective to help educate our society and spark the curiosity of the youth on industrial manufacturing. On October 4th, 832 manufacturing facilities across the country opened their doors in an effort to address the skilled labor shortage they face, connect with future generations, take charge of the public image of manufacturing and ensure the ongoing prosperity of the whole industry.

Manufacturing Day_Lightbox Imaging

Cameras and photography were prohibited during my tour of the EWI facility so I had to think of another way to visually reveal the inner workings of the companies on Manufacturing Day. I created an infographic to bring you inside Manufacturing Day that you can view below, but first lets recap the event.

EWI along with various other industrial manufacturing companies that participated in Manufacturing Day were kind enough to answer a few questions of mine. This is a good way to reflect on the success, outcome and perspective of Manufacturing Day from the business’s that eat, breath and sleep manufacturing!

What makes this holiday so unique is that just about every type of manufacturer participates.

From an aerospace products manufacturer to a leading manufacturer of bearing technology, each company provided insight into their specialty.

Isaiah Industries showcased  stamping, roll forming, and powder coating operations, all of which go into creating amazing metal and steel roof top solutions. Over at EWI, we got to check out the ultrasonic nondestructive evaluation of spot welds, which can be used to test the strength of a welded or joined piece without having to break it apart. Ever wonder about machine tool spindle manufacturing, custom seal manufacturing and power transmission services. A visit to SKF Solution Factory-Cleveland would’ve showed you how it’s done!

Apart from the diversity among the companies, there is a common connection between them that can be summed up by the words of Lynn Vaughn of FC Industries.

The tours through the plant which showcase our employees doing the excellent work that they do every day while proudly showing others “how it’s made” was the highlight of Manufacturing Day for us.

I want thank the following companies for the time they spent helping me with this post and for their contribution to Manufacturing Day 2013.

  • EWI
  • Isaiah Industries
  • SKF Solution Factory
  • FC Industries INC.

Did you get the opportunity to pay a visit to a company of your choice on Manufacturing Day or did you open up your doors for tours? I’d like to hear about your experience in the comments below.

Manufacturing Day Infographic